Just go back to thinking like a kid
“Wow, you’ve got a pair” this is the typical response when people find out I make my living as a marketer online. Well not really, just try to use my head in a buying situation especially when buying information or software online. So, let’s take software first.
All software has a learning curve. If you are thinking about buying a piece of software make sure you have the ability or the precise skill to use it. While writing this blog post I have no idea what technical skills you have.
But if you are like me, when I started, my skills were none. The only skill I had was turning the computer on but I was not afraid of anything. Don’t be a chicken. All you have to do is ask.
You don’t feel comfortable with the answer then move on. While surfing you run across a program that will save you money or time then you owe it to yourself to look further.
Start by reading the sales letter. But don’t make your decision on just that. However, if the person selling doesn’t display contact information, stop there. You need an email address. Contact them and ask what you’ll need to use this software. (Video tutorials, PDF reports, etc)
The seller must make this clear to you and you must have the skill to get started. Don’t be afraid to step into the fear zone. How did I learn this? While I was in school there was a spelling “B” contest and passed on it because didn’t think I was smart enough.
The results taught me a lesson. The student who won the contest was no smarter than me. Every word that won the contest I knew how to spell. At the time devastated. Promise myself would never make that mistake again, and didn’t.
That day, my confidence was shaken but not blurred. It rarely has been. That’s counting the times I’ve been rejected for a job or anything else. I have never thought, what’s wrong with me? I always think, what’s wrong with them?
When buying information online there are folks who are inexperienced and desperate, and will buy anything that will promise a little hope. Sometimes it doesn’t matter whether they have the skill or knowledge to make it work.
They begin to think its the fault of the product. Maybe, but most of time the failure is in the lack of understand on their part. Why? In general a bunch of people out there who try to pass themselves off as experts and you should buy from them because of that.
All we want is your pass experiences. No more no less. By the way, they are a small part of the market. What they should be doing is explaining to the reader how to spot a fraudulent product.
Never assume you know what the market wants or don’t want. Let them show you by their actions. If the markets wants what you are selling you’ll know ASAP.
Here’s some basic advice on that topic:
1: Ignore earnings claims. They may be true and they may not, but they have little to do with how much you will or won’t make with any given product.
2: Don’t buy stuff you don’t seriously intend to use.
3: Don’t spend money you can’t afford to lose.
4: Think about the skills you’ll need to use a product. If you don’t have the needed skills, either wait or be clear what you’re going to need to learn while you use it.
5: Don’t buy from blind advertisements. If the only thing they tell you about a product is what it isn’t, skip it. You have no way of making an intelligent decision on whether you can use it properly.
6: Look for reviews that get into specifics about the product, from people who’ve bought and used it. Empty comments, whether positive or negative, have no meaning. You don’t know if they’re real or not, and they’re not helpful in either case.
7: If there’s no refund offered, see #3.
8: Have a plan. If the product doesn’t fit your plan, skip it.
The last one will be the hardest for some people. It’s probably the best protection you’ve got, though. If you have a clear idea of what you’re doing, it’s a lot easier to pick the offers that will help you get it done.
And having a plan suggests that you know what skills are needed, and in what ways, to make those things happen.
Note that none of this requires that you know in advance which offers are good or not. It just means you’ll be a lot more aware of what’s happening when you consider an offer, which will cut down your chances of getting ripped off (or just making a poor decisions) by rather a lot.
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