In today’s media world you have a short time to get your visitors attention.  Thus knowing your prospects thoughts is the key to effective communications.

I’m sure you heard the statement “content is king” but let tell you this. If you expect to build a successful business online you’ll need more that just content. Long gone are the days of interruptive marketing of telling, selling, and asking questions.

Unless you have been living in an igloo the last few years you are not going to make any money by pushing your marketing and branding message on them by barging in like the old days.

Don’t be a copycat and follow the crowd. I know its tempting to try. Trust me, it doesn’t work. Why you might ask? I’ve tried. So, learn from my mistakes. Make sure you think about where your customers are and what they are during before creating content.

Instead, make sure your content packs a punch, gets noticed and gets your readers to take action.

So, how do I get my marketing message through?

Relax, don’t run for cover yet I’m going to hook you up. When consumers and small business owners have a problem they go online and use search engines like Google to do research to help them make an informed decision. You have to know what your target audience is.

I don’t know what yours is but I can tell you about mind. Learn how to think like this. In the world 1% of the people on this planet at the age of 5 or 6 know what they want to do in life and how to do it. It won’t do you any good to target them.

What you need to know is 66% of people in the world have no idea of what they want to do and they don’t know how. Certainly you would not want to be bothered with this group.

By popular demand, that leaves us with the remaining 33%. This group is the decision makers. They are well educated and they know what they want to do but don’t know how. Shocking I know, but it’s that simple. Your target should be group. Why?

Firstly, they almost never ask for a refund. This group will look at a problem and move in the direction to fix it. (Please don’t use solution everyone is sick of the word)

If they buy a product or service and it doesn’t fit their expectations they just chalk it up to experience and move on. Now before you think it’s either too costly, excessively ambitious or something that your company can’t pull off, hear me out.

Yes, there’s heavy thinking and fighting. This fight is needed for power content marketing. It’s time to pull up your socks.

But I don’t know where to start

The fastest way to getting your feet wet are Blogs. They are best way to test a content-based strategy. Partner up with other bloggers who need content. If you’re not blogging get started now.

Blogging about topics relevant to your product or service niche is powerful. Hunt down external bloggers and share content with. In return, they’ll share content with you.

Some call it guest blogging. The idea here is create valuable content for your partners readers and link back to your content within the context of your story.

Make your stories engaging and peppered lightly with keywords relevant to your niche. Do the same for your partners. Everyone needs content.

Content Marketing: Why It’s a “Can’t Lose” Way to Market

Now imagine you have a problem. You go online to look for answers, and you land on two sites:

Business Owner “A” It gives you tons of helpful stuff about every conceivable part of the product/service you’re searching for. It offers helpful suggestions; tells you what to do; what not to do and why; offers alternatives as to why “x” works and “y” doesn’t; etc.

Business owner “B” This site just has the bare minimum, ie, the product/service you’re interested in, maybe a description and a price — but nothing more. There’s no content to explain how it can help you do “x”; why you might want to try “y”; the benefits of doing “z.”

Which site would you be more likely to buy from? Business Owner “A” right (assuming things like price are in the same ballpark)? In fact, you’d probably pay a little more to do business with Business Owner “A” because the perceived value is so much higher, right?

This is one value of content marketing.  Yo, it’s not even the best part.

Make money online posting ads

"Buy Me a Beer"